Mukelatos While for many consumers, live Streaming has quickly become the next best thing, but there’s nothing quite like the experience of going shopping in person. As for marketers and businesses, during the COVID-19 pandemic, live Streaming is the closest they can offer to connect with their customers.
But what live Streaming is. To promote and sell goods or services in the e-commerce space, Livestreaming is broadcasting live video in real-time via the internet. With online live streaming, retailers can reach their targeted customers by using their existing social media channels to reach a worldwide audience.
To help bring the experience to life and increase interaction between the customer and seller, live-streaming fills the social aspect that’s missing in regular online shopping. Livestreaming makes it feel more natural and real to customers and can also work in retailers favor. In contrast, initially, brands feel vulnerable exposing themselves to a live audience as if anything goes wrong, they have less control.
The physical mall was clinging to an outdated model, even in the pre-pandemic world. The online retail giants got ahead by providing a free and easy way to return whatever didn’t fit and encouraging customers to order multiple sizes of the same product. 2020 saw a new round of growth and change in the industry due to the lockdown caused by COVID-19.
Online commerce takes the place of offline commerce. You can’t deny that online commerce isn’t a replica of the in-store shopping experience. But why not reach shoppers on their terms when there is less chance of physical shopping?
Here comes the concept of Live commerce. Live commerce is a combination of live Streaming and e-commerce. In other words, it’s about real-time interaction between sellers and consumers and the live marketing of goods on e-commerce platforms.
Let’s get started to know more about Live commerce.